Shared spirit of success

Embodying the shared spirit of success Fortitude Drinks specialise in scaling pioneering spirits brands in the UK drinks market.

Bottle of Rozél Rosé Vodka on tray on an outdoor table with a pitcher and two full glasses of pink cocktail with lemon and raspberries. Plants and pink flowers in the background

We have been distributing and marketing spirits brands for over thirty years. With Fortitude you have more than a partner that delivers, but a champion that propels you forward. After all, your success is our success.

Two young women taking photos of cocktails with their phones
Bottle shot of Apertini aperitivo with a bright blue background

Coverage, covered.

Our experienced spirits sales team is well-versed in every sector of the UK drinks market. We proudly supply all major grocery supermarkets and over 4,000 convenience retailers, along with nationwide on-trade coverage—from leading groups to prestigious hotels—through our established spirits wholesale network.

The Fortitude Drinks portfolio offers a seamless entry, for ambitious brands looking to scale into key outlets to drive brand visibility and volumes.

Here now. What’s next?

Our spirits distribution company is always on the lookout for new partners and pioneers in spirits. We believe in the courage and conviction to explore what’s next. As brand owners, we understand that every success story starts with an inspired idea and a commitment to excellence.

Our mission is to forge pathways to potential, empowering businesses, entrepreneurs, and communities to reach their greatest ambitions. At Fortitude, we turn challenges into opportunities and aspirations into achievements. With us by your side, the possibilities are truly endless.

Hand holding a bottle of Café Solo cold brew coffee liqueur with a graffiti wall background
White rum mojito made with North Coast Spirits rum, with mint and lime

Forging forwards, together

Our team has a wealth of experience of building and scaling spirits brands from the likes of Diageo, William Grant & Sons, Quintessential Brands, Carlsberg and Kopparberg. Interested to explore what’s next?

Our brands

Rozel Vodka bottle with two full glasses of pink cocktails and raspberries
Someone holding a bottle of Café Solo cold brew coffee liqueur with a pink blurred background
Bottle shot of Hawksbill Carribean Spiced Rum on a wooden table with a rustic wood background

  • Rozél vodka takes the essence of rosé wine – that effortlessly cool, good-time vibe – and gives it a vodka twist! If you love vodka and love rosé wine, then you'll love Rozél. Its distinct flavour of rosé wine simmers through perfectly as a spritz, with rose lemonade or sparkling wine.

  • Hawksbill rum is a rum straight the rum shacks of the Caribbean. It’s a rum that’s as smooth as the waves and vibrant as the Island life. We're delighted to donate 10% of our profits to help save the endangered Hawksbill Turtle.

  • Café Solo is the coffee liqueur for coffee lovers, using the highest quality ingredients for a tantalising liqueur that’s smooth and indulgent. Café Solo is great in coffee cocktails and being low in sugar and vegan friendly, it's sure to be the new go-to coffee liqueur.

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See how being part of Fortitude Spirits distribution can transform your challenges into opportunities and aspirations into achievements.